TikTok is introducing a updated setting that permits them to reduce the quantity of AI-made videos appearing in their timelines. This initiative comes as the company disclosed that it currently hosts over 1 bn AI videos.
Testing and Rollout
The update is in a pilot phase over the following weeks before a widespread launch. This shift coincides with a rise in content created by AI, spurred by emerging AI video creators.
AI Proliferation Online
Studies have shown that nearly one in 10 of the fastest-growing video streams on a popular video site primarily display AI-generated videos. A considerable share of this output is deemed “AI slop”, a label for poor-quality, bulk-generated content that is often absurd or dreamlike.
Based on user feedback that numerous viewers like content made with AI tools, including AI artwork to science explainers, and we aim to offer the community the option to see more or less of that, depending on their own choices,” said a company executive.
Volume and Proportions
TikTok shared that there are currently 1.3bn videos on its network tagged as made with AI. Overall, more than 100 m media items are uploaded to the app daily, making clips made by AI a relatively small portion of its total content library.
Customizing Your Feed
Members will be capable of decrease or raise the volume of AI-generated videos they view by opening the content preference option in the app and picking the AI content topic. Additional categories that can already be controlled under the filter cover news, fashion, beauty, and movement.
Content Labeling and Policies
Its rules require content makers to identify convincing artificially created content, and it prohibits malicious fake videos of celebrities or crisis events. Any realistic AI video that is without a tag can be deleted under its community policies.
Additionally, the app will from now on add an artificially created label to content created with its proprietary AI systems, or detected by an cross-platform project for identifying AI-generated material. This measure is aimed to stop users from trying to circumvent the tagging system.
Responsible AI Funding
The platform is also introducing a $2m awareness program for professionals and organizations to create educational content about using AI responsibly. This project will assist non-profit groups specializing in teaching coding and technology.
Platform Protection
TikTok has justified its content review process, during discussion over intentions to cut jobs for numerous content moderators in the United Kingdom. It is planning to reduce 439 jobs in its user protection team in London, with labor groups and internet security professionals raising concerns that humans are being replaced by AI moderation.
A trust and safety lead clarified that staff-based oversight would continue to be important, but artificial intelligence can protect employees by filtering out the most distressing content before it has to be seen by humans. The company stated a notable drop in shocking and graphic content reviewed by safety staff over the past year due to intervention by its AI tools.
We believe it is crucial to combine staff and AI to maintain a secure environment,” she said. “We’ll have staff as integral to the approach, but we also think it’s very important to reduce exposure to harmful content as quickly as possible, which is why a lot of the machine support is making a difference process content quickly.”
